Arizona State University (ASU) engaged Copperpost, a Phoenix-based VFX studio, to develop a series of motion graphic advertisements aimed at boosting enrollment and online engagement.

The project focused on showcasing the strengths of various ASU programs to attract potential students, including high school graduates, adult learners, and nontraditional students. The collaboration between ASU and Copperpost successfully utilized motion graphic advertisements to highlight the university's diverse program strengths, effectively informing and motivating potential students to enroll.

The success of the campaign was measured by increased student enrollment, page views, and video views.